Joe Rogan and Bowhunter Cameron Hanes Launch Kill Cliff's 'Elk Blood'
ATLANTA, June 9, 2023
The one-of-kind drink collaboration brings the heat (but no plasma)
ATLANTA, June 9, 2023 /PRNewswire-PRWeb/ -- KILL CLIFF, makers of a leading portfolio of clean energy drinks, owned and operated by former Navy SEALs, announces its collaboration with podcaster Joe Rogan and outdoor entrepreneur Cameron Hanes to create the newest edition to the Kill Cliff arsenal of flavors: Elk Blood.
The delicious spicy cherry beverage is the latest edition to Kill Cliff's CBD-infused Octane line of products. Elk Blood joins Killer Cliffsicle and Laser Lemons as a refreshing sugar-free beverage that features 25mg of broad spectrum CBD and 125mg of natural caffeine.
While the slightly effervescent beverage is red in color, there is no actual plasma—elk or otherwise—in the beverage.
"The Elk Blood concept emerged from a really memorable bow hunt with Cam," says Rogan, whose Spotify The Joe Rogan Experience is the most popular podcast in the world, with millions of plays per episode. "We came up with the idea the day of the hunt and worked with Kill Cliff's team to create a delicious and functional drink that we would want as athletes and hunters."
"The spicy cherry flavor hits just right and I hope people love it as much as we do."
The concept for the name and flavor came as naturally as the ingredients in each Kill Cliff beverage. "Joe and I were talking on that special day in elk camp," Hanes recalls. "He asked if we worked together on an energy drink, what would we call it? I didn't hesitate: Elk Blood. It came so quickly to me it had to be destiny!"
Hanes says, about his first collaboration with Kill Cliff, "I'm excited to partner with Kill Cliff on this project since I've always loved their drinks, their heritage, and their important mission to support the Navy SEAL Foundation."
Hanes also points out, "Hunters and endurance athletes require constant mental focus as well as physical stamina, which is exactly what CBD- and caffeine-infused Elk Blood is designed to deliver."
Kill Cliff's Octane beverages are functional CBD beverages developed with the athlete in mind. Research indicates that CBD consumers want products that help them perform by providing not just energy but also reducing stress and enhancing focus—getting into the zone.
"That's the purpose of this drink," says Rogan.
"Cam Hanes and Joe Rogan are world class individuals and athletes who test the limits in all that they do, and we are lucky to have them as faithful customers of Kill Cliff. That's what makes this collaboration so special," says Kill Cliff CEO and Navy SEAL veteran John Timar.
Each 12-ounce can of Kill Cliff Elk Blood combines 25mg of clean broad spectrum CBD with 125mg of green tea caffeine, along with B-vitamins, electrolytes, and plant extracts to help consumers energize, hydrate, and focus.
As with all Kill Cliff drinks, there is no sugar or artificial sweeteners. The flavor is bold and spicy, balancing a tasty black cherry flavor with mild heat from Kill Cliff's proprietary capsaicin emulsion.
Elk Blood is now available online at killcliff.com.
About Kill Cliff
Founded by Navy SEAL veteran Todd Ehrlich, Kill Cliff develops best-in-class energy drinks for athletes and gives back to the active military and veterans through its partnership with the Navy SEAL Foundation. Visit killcliff.com and follow @killcliff to learn more.
"Hunters and endurance athletes require constant mental focus as well as physical stamina, which is exactly what CBD- and caffeine-infused Elk Blood is designed to deliver." --- Cameron Hanes
SOURCE Kill Cliff