SINGAPORE, April 2, 2025 /PRNewswire/ -- Prima Asset Management, has secured a prime Purpose Built Student Accommodation (PBSA) development site in Oxford, marking its entry into the UK's thriving PBSA sector. On the back of successfully acquiring a central London hotel in one of the city's most attractive growing sub-markets, Paddington, this strategic acquisition aligns with Prima's commitment in identifying high-quality investment opportunities across the UK through its Prima Falcon 1 Fund VCC, managed by First Degree Global Asset Management.

In partnership with Real Living – a specialist developer in PBSA and co-living developments – and DML Development Managers, Prima is poised to deliver a cutting-edge, 189-room PBSA scheme designed to meet the growing demand for high-quality, well-located student housing in Oxford.

Backed by key investors including Baksh Capital and Aurum Gravis, the project reflects strong confidence in its potential and long term value. With an estimated end value of approximately S$70 million, this project is set to establish new benchmarks in innovative design, sustainability, and student living experiences. "Working with trusted partners with local, in market expertise is key for us when seeking overseas opportunities" said Kieran Wee, Co-Founder and Director of Aurum Gravis.

Positioned in one of the most sought-after educational hubs globally, the development will incorporate contemporary architectural elements while ensuring a seamless integration with Oxford's rich academic and cultural heritage. Designed to foster a dynamic and community-driven environment, the accommodation will feature premium amenities, collaborative study spaces, and wellness-focused facilities tailored to modern student needs.

"With our proven track record in structuring and executing value-driven real estate investments, this strategic acquisition reflects our confidence in the resilience of the UK's student housing sector. Oxford's enduring reputation as a world-leading academic city ensures strong long-term demand for high-quality student accommodation," said Ben Hall, Co-Founder and Chief Executive Officer of Prima Asset Management.

"Having studied in Oxford, helping to shape the future of student living here holds a special place in my heart" said Michael Van den Brande, Senior Investment Manager at Prima. "It's incredibly fulfilling to help tackle the city's long-standing shortage of quality student housing – something I experienced firsthand. This investment reflects our commitment to creating thoughtfully designed, inspiring spaces where students can truly thrive. It's a natural fit for our strategy and a proud addition to our UK portfolio."

Building for Tomorrow: PBSA and Hotels in the UK
"This marks an exciting step in our UK journey, as we expand into sectors that offer long-term stability and meaningful social impact. PBSA in Oxford provides not only institutional grade, reliable income generating assets – but also the opportunity to enrich student life in one of the world's most iconic university cities." said Birbal Singh Bajaj, Co-Founder and Partner at Prima. "Prima, in partnership with Real Living, plans to execute investments and developments valued up to S$350 million in UK PBSA and hospitality assets over the next three years."

About Prima:
Prima Asset Management is a Singapore-based private equity real estate firm focused on acquiring development opportunities in the Purpose-Built Student Accommodation (PBSA) across the UK as well as acquiring and transforming Central London hotels. By employing a disciplined investment approach, Prima focuses on delivering strong risk-adjusted returns through strategic asset management, development initiatives, and high-value partnerships. (primaam.com)

Contact:
Michael Van den Brande
+6589499510
392607@email4pr.com

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SOURCE Prima Asset Management